PiperWai Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.piperwai.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

    - "TikTok conversion tracking" helps us measure the effectiveness of our advertising on TikTok.

    - "PayPal" is used to process payments and manage transactions.

    - "Microsoft Advertising" helps us understand the effectiveness of our advertising on Microsoft's platforms.

    - "Meta ads conversion tracking (Meta pixel)" helps us measure the effectiveness of our advertising on Meta's platforms.

    - "Google Tag Manager" is used to manage and deploy marketing tags on our website.

    - "YouTube video widget" is used to display videos on our website.

    - "Microsoft Clarity" helps us understand how users interact with our website.

    - "WhatsApp Business Chat widget" is used to provide customer support and communication.

    - "Google Analytics 4" is used to collect data about website usage and user behavior.

    - "Contact form" collects your name, email, and any other information you provide in the form.

    - "Direct registration" collects your name, email, and password when you create an account on our website.

    - "Mailing list or newsletter" collects your email when you opt-in to receive email updates from us.

    - "VWO tools" are used to perform A/B testing and to understand user interactions and preferences on our website."

    - "GoDaddy Web Hosting" provides the online infrastructure for our website and may collect certain technical information regarding your interaction with our website."

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Amazon Pay accounts, PayPal accounts, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Process your auto-renewal orders if you are part of our subscribe & save program

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns through services like Google Analytics 4, Microsoft Clarity, and TikTok, Meta, and Microsoft Advertising conversion tracking).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.

If you are subscribed for auto-renew shipments, we use share your Personal Information with Recharge or Yotpo. You can read about how Recharge uses your Personal Information here: https://rechargepayments.com/privacy-policy/. You can read about how Yotpo uses your Personal Information here: https://www.yotpo.com/privacy-policy/. 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

We use Google Tag Manager to manage and deploy marketing tags on our website. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.

We use the YouTube video widget to display videos on our website. You can read more about how YouTube uses your Personal Information here: https://policies.google.com/privacy.

We use Microsoft Clarity to understand how users interact with our website. You can read more about how Microsoft uses your Personal Information here: https://privacy.microsoft.com/en-us/privacystatement.

We use the WhatsApp Business Chat widget to provide customer support and communication. You can read more about how WhatsApp uses your Personal Information here: https://www.whatsapp.com/legal/privacy-policy-eea.

We use TikTok conversion tracking to measure the effectiveness of our advertising on TikTok. You can read more about how TikTok uses your Personal Information here: https://www.tiktok.com/legal/privacy-policy?lang=en.

We use Microsoft Advertising to understand the effectiveness of our advertising on Microsoft's platforms. You can read more about how Microsoft uses your Personal Information here: https://privacy.microsoft.com/en-us/privacystatement.

We use Meta ads conversion tracking (Meta pixel) to measure the effectiveness of our advertising on Meta's platforms. You can read more about how Meta uses your Personal Information here: https://www.facebook.com/policy.php.

We use PayPal to process payments and manage transactions. You can read more about how PayPal uses your Personal Information here: https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

-We use VWO tools for website analytics and optimization. You can read more about how VWO uses your Personal Information here: https://vwo.com/privacy-policy/.

- We host our website on GoDaddy Web Hosting, and they may have access to certain information about our users. You can read more about how GoDaddy uses your Personal Information here: https://www.godaddy.com/legal/agreements/privacy-policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

STATE-SPECIFIC PRIVACY RIGHTS

UTAH CONSUMER PRIVACY ACT (UCPA)

As of December 31, 2023, we are compliant with the Utah Consumer Privacy Act. This law applies to personal data, defined as information linked or reasonably linkable to an identified or identifiable individual. Under the UCPA, Utah residents have the following rights:

• Right to Access: You can request access to your personal data that we collect and process.
• Right to Delete: You may request the deletion of your personal data.
• Right to Data Portability: Upon request, we will provide your personal data.
• Right to Opt-Out: You have the right to opt out of the processing of your personal data.

VIRGINIA CONSUMER DATA PROTECTION ACT (VCDPA) AND CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

In addition to UCPA, we adhere to the requirements of the VCDPA and CCPA. Residents of Virginia and California have specific rights regarding their personal data, including the right to access, delete, and limit the use and disclosure of their personal data. For detailed information on your rights under VCDPA and CCPA, and how to exercise them, please contact us at customerservice@piperwai.com.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

TIKTOK - https://www.tiktok.com/legal/privacy-policy?lang=en

MICROSOFT - https://privacy.microsoft.com/en-us/privacystatement

META - https://www.facebook.com/policies/ads

EMAIL – To manage your email preferences or to unsubscribe from our mailing list, please go down to the bottom of one of the emails from PiperWai, and click the unsubscribe button.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

CONTACT FORM AND DIRECT REGISTRATION

When you fill out a contact form or register directly on our site, we collect the information you provide to us, which may include your name, email address, and any other information you choose to provide. We use this information to respond to your inquiries, provide you with support, and send you communications about our products and services.

MAILING LIST OR NEWSLETTER

If you sign up for our mailing list or newsletter, we will collect your email address and may also collect other information such as your name and preferences. We use this information to send you updates about our products and services, promotional offers, and other marketing communications.

WHATSAPP BUSINESS CHAT WIDGET

If you use the WhatsApp Business Chat widget on our site, we may collect information about your interactions with the widget. We use this information to provide you with customer support and communicate with you.

GOOGLE ANALYTICS 4

We use Google Analytics 4 to collect information about how users interact with our site. This information helps us understand user behavior, improve our site, and provide better services to our users.

DATA RETENTION

We retain your personal information for as long as necessary to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. The exact length of time we retain your personal information can vary depending on the context of the interactions we have had with you and the nature of the information.

Mobile Terms of Service

The PiperWai mobile message service (the "Service") is operated by PiperWai (“PiperWai”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to PiperWai’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of PiperWai through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with PiperWai. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18334900294 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other PiperWai mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18334900294 or email info@piperwai.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment:

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

GDPR:

In order to comply with the General Data Protection Regulation (GDPR) and since Shopify usually acts as a data processor, Shopify has made some updates and changes to its privacy policy. You can read the updates in their help archives How does the GDPR affect Shopify?

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customerservice@piperwai.com or by mail using the details provided below:

137 Montague Street, Ste 369, Brooklyn, NY, 11201, United States